Wednesday, November 27, 2013

Pharrell Williams: 24-Hour Interactive Music Video for ‘Happy’ from ‘Despicable Me 2′ Soundtrack

Pharrell Williams has debuted a music video for ‘Happy’ from the ‘Despicable Me 2′ soundtrack. It’s the first of its kind, an interactive 24-hour long video with celebrity cameos from the likes of Jimmy Kimmel, Steve Carrell, Miranda Cosgrove, and many others.




The 40-year-old multi-Grammy winning producer and performing artist Pharrell Williams was both producer and featured artist on two summer smash hits that dominated charts around the world; Robin Thicke’s ‘Blurred Lines’ and Daft Punk’s ‘Get Lucky.’

He is now blazing a trail in music video innovation with ‘Happy’ which is as cheerful as its title. The Oscar-buzzed song — which he wrote, produced and performs — is featured on the soundtrack of the animated movie ‘Despicable Me 2′ which was a blockbuster hit over the summer.

And now it has a video that is 24 hours long, time-coded from midnight to midnight. It was directed by We Are From L.A. According to Deadline.com, it was shot by a film crew using Stedicam over the course of 11 days on location in Los Angeles using 400 extras.

Pharrell Williams and his celebrity friends and numerous ‘ordinary people’ are seen lip synching the lyrics and dancing to the song in various locations in and around L.A. including the Hollywood Walk of Fame. There are cameos from Magic Johnson, Jamie Foxx, Gavin DeGraw, Kelly Osbourne, as well as Odd Future members Tyler the Creator, Earl Sweatshirt, and Jasper Dolphin, and many others. As mentioned, the costars of the movie, Miranda Cosgrove and Steve Carrell, as well as Jimmy Kimmel also make appearances. The video also features some appearances by the Minions, the unforgettable characters from the ‘Despicable Me 2′ movie.

You can see a four-minute excerpt of the video below. But to get the full interactive experience, visit the Web site — 24hoursofhappy.com — where you have the option of watching any and all of the video in any order or sequence.










Pictures: PR Photos

Source: http://feedproxy.google.com/~r/RightCelebrity/~3/-l_LwjHusIg/

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